At Sparck, we have a saying – “Avoid the dark and ignite the Sparck.” Ok, so you’re probably wondering what that’s all about. “Dark” moments are the times where employers have the best of intentions to make their team feel special but your employees end up feeling undervalued, forgotten, and unappreciated – it’s about When, What, and How recognition is received. So can you guess what a “Sparck” moment is? Right! It’s when your employees feel valued, appreciated, and needed – the recognition was personalized and meaningful. Now it’s story time!
“The value of having an employer that truly cares for you, that truly knows who you are as a person and that goes the extra mile to show their appreciation… that value can’t be measured.”– Brad White
Let’s start with the “Dark” and Ugly first: Sue Chehrenegar, a writer from Culver City, California, never received her anticipated five-year anniversary pin. She needed neurosurgery and had to miss the company holiday party where milestones were acknowledged and the pins handed out. “I never received any acknowledgement of my years in service with the company,” she told SHRM Online. “I would have been happy with a simple letter.”
Now, let’s move on to a story with a much happier ending. Brad White appreciated the nice plaque he received after 10 years of employment at AddVenture Products in San Diego, where he currently works as Vice President of Sales. But this avid baseball fan was “thrilled” when he received another anniversary gift – two baseballs autographed by former Major League Baseball player Rickey Henderson – his favorite player! But that’s not all he received. AddVenture Products’ owner, Alan Davis, also presented White with a case containing an autographed baseball bat. “I was floored,” he told SHRM Online. “The bat was from the year 2001, when Rickey played here in San Diego and broke the all time record for runs scored and walks and also got his 3,000th career hit,” he said. “The value of having an employer that truly cares for you, that truly knows who you are as a person and that goes the extra mile to show their appreciation… that value can’t be measured.” Our goal at Sparck is to provide you with the tools to merge your core values into employee engagement, company culture, and rewards and recognition best practices. Sparck provides the tools to communicate with the human behind your employee. Knowing when to recognize; what reward or perk is most unique to the individual; and how to recognize this person and their milestone is the key to showing your employees they are valued. Here is where we step in. We engage to keep track of your employees and what their needs and wants are. We have an algorithm that creates a completely unique experience for you, the manager, and your employees. You invest in your people; let us provide you with the tools to create a thriving workplace your people love.